ComScore a publicat un studiu realizat in primele trei luni ale lui 2015, in care se urmareste ce procent ocupa pe piata din SUA diversele sisteme de operare mobile, ce aplicatii foloseste lumea pe platformele mobile si ce producator prefera. In rezultate se poate observa ca Android este inca cel mai folosit sistem de operare, dar nici iOS nu este cu mult in urma. In schimb Windows nu sta prea bine, si nici OS-ul Blackberry.
Top Smartphone Platforms
3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015
Total U.S. Smartphone Subscribers Age 13+Share (%) of Smartphone Subscribers Jan-15 Apr-15 Point Change Total Smartphone Subscribers 100.0% 100.0% N/A Android 53.2% 52.2% -1.0 Apple 41.3% 43.1% 1.8 Microsoft 3.6% 3.0% -0.6 BlackBerry 1.8% 1.5% -0.3 Symbian 0.1% 0.1% 0.0
Ca si producator, se pare ca Apple este cel preferat, cu 43% din piata, acesta fiind urmat de catre Samsung cu 28.6% (in coborare) si LG care, desi are 8% din piata, a mai castigat putin in ultima vreme.
Top Smartphone OEMs
3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015
Total U.S. Smartphone Subscribers Age 13+Share (%) of Smartphone Subscribers Jan-15 Apr-15 Point Change Total Smartphone Subscribers 100.0% 100.0% N/A Apple 41.3% 43.1% 1.8 Samsung 29.3% 28.6% -0.7 LG 8.0% 8.4% 0.4 Motorola 5.2% 4.9% -0.3 HTC 3.8% 3.7% -0.1
Cand vine vorba despre aplicatii utilizate, este clar cum sta treaba: Facebook este folosit de 71% din posesori, Youtube 57% iar Google Search 51.8%.
Top 15 Smartphone Apps
April 2015
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Top 15 Apps % Reach 1 71.1% 2 YouTube 57.0% 3 Google Search 51.8% 4 Facebook Messenger 51.8% 5 Google Play 51.1% 6 Google Maps 46.7% 7 Gmail 43.3% 8 Pandora Radio 42.9% 9 35.9% 10 iTunes Radio/iCloud 26.4% 11 Apple Maps 26.2% 12 25.5% 13 Amazon Mobile 25.0% 14 21.3% 15 Snapchat 20.5%
