Android si… Apple, primele in topul preferintelor americanilor!

ComScore a publicat un studiu realizat in primele trei luni ale lui 2015, in care se urmareste ce procent ocupa pe piata din SUA diversele sisteme de operare mobile, ce aplicatii foloseste lumea pe platformele mobile si ce producator prefera. In rezultate se poate observa ca Android este inca cel mai folosit sistem de operare, dar nici iOS nu este cu mult in urma. In schimb Windows nu sta prea bine, si nici OS-ul Blackberry.

 

Top Smartphone Platforms 3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015 Total U.S. Smartphone Subscribers Age 13+
Share (%) of Smartphone Subscribers
Jan-15	Apr-15	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Android	53.2%	52.2%	-1.0
Apple	41.3%	43.1%	1.8
Microsoft	3.6%	3.0%	-0.6
BlackBerry	1.8%	1.5%	-0.3
Symbian	0.1%	0.1%	0.0

 

 

Ca si producator, se pare ca Apple este cel preferat, cu 43% din piata, acesta fiind urmat de catre Samsung cu 28.6% (in coborare) si LG care, desi are 8% din piata, a mai castigat putin in ultima vreme.

 

Top Smartphone OEMs 3 Month Avg. Ending Apr. 2015 vs. 3 Month Avg. Ending Jan. 2015 Total U.S. Smartphone Subscribers Age 13+
	Share (%) of Smartphone Subscribers
	Jan-15	Apr-15	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Apple	41.3%	43.1%	1.8
Samsung	29.3%	28.6%	-0.7
LG	8.0%	8.4%	0.4
Motorola	5.2%	4.9%	-0.3
HTC	3.8%	3.7%	-0.1

 

Cand vine vorba despre aplicatii utilizate, este clar cum sta treaba: Facebook este folosit de 71% din posesori, Youtube 57% iar Google Search 51.8%.

 

Top 15 Smartphone Apps April 2015 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
	Top 15 Apps	% Reach
1	Facebook	71.1%
2	YouTube	57.0%
3	Google Search	51.8%
4	Facebook Messenger	51.8%
5	Google Play	51.1%
6	Google Maps	46.7%
7	Gmail	43.3%
8	Pandora Radio	42.9%
9	Instagram	35.9%
10	iTunes Radio/iCloud	26.4%
11	Apple Maps	26.2%
12	Twitter	25.5%
13	Amazon Mobile	25.0%
14	Pinterest	21.3%
15	Snapchat	20.5%